Following the recent unveiling of the upcoming Avrakedabra album cover through top-tier outlets Huffington Post and Yahoo! Music, Morgan Heritage have announced an exclusive US stop in Austin, TX for the legendary South by Southwest (SXSW) Festival before taking off on their upcoming Avrakedabra World Tour. Their SXSW appearances will be highlighted with an Official headlining set at Clearport ATX as part of the Digiwaxx Presents ‘The Blast Live’ showcase on Friday March 17th, which is also the official pre-order date for Avrakedabra.
The band will be arriving Thursday and staying through Sunday evening. Their headlining appearance at this year’s Digiwaxx showcase continues a strong legacy of headlining artists including Lil Durk, Gyptian, Charles Hamilton, Raekwon, and Ghostface Killah. With more appearances and performances lining up, Morgan Heritage has become the artist to watch at this year’s SXSW.
With many questions still looming in the air regarding their upcoming release, the appearance will provide an intimate opportunity for fans of the world-renowned 2016 GRAMMY Winners and Reggaeville Yearbook cover artists. The Royal Family of Reggae will be available for interviews, photo shoots, and more during their brief stint in the ATX. Surprise appearances are sure to be the word on the streets at this trendy festival, as Morgan Heritage continues to build anticipation for their upcoming release, Avrakedabra, as well as rekindle their fan base’s love for the acclaimed Strictly Roots.
Very few artist have the ability to capture the imagination of an audience in today’s content driven society and the Iconic GRAMMY Award-winning Morgan Heritage have produced a two-part series into the making of the new album that has done just that for music lovers across the globe. Already garnering top-tier worldwide attention, Avrakedabra will be released on May 19th, 2017 with pre-orders going live on March 17th.
The album, which is their best work to date, will play host to some heavyweight featured appearances. With fellow SXSW showcasing artist Kabaka Pyramid and Dre Island leading the front for the younger generation, multi-GRAMMY Award-winning Ziggy Marley and Stephen Marley also lend their talents to the collaborative mix. GRAMMY, Emmy, and Dove Award-winning producer Shannon Sanders guides the group’s vision behind the mixing console. Avrakedabra will mark a new era for the group, as the main production team slimmed down to a power trio of Peetah, Mojo, and Gramps.
Be sure to be on the lookout for Morgan Heritage at SXSW Music Festival and for more info on Avrakedabra in the coming weeks as the band gears up for the Avrakedabra World Tour.